10 Reasons to become a Cisco Registered Reseller

1. Increase your profitability
   • through selling more than 200 best priced SMB Products - Fast Track. It speeds up business transactions by offering compelling price points while allowing you to maintain healthy margins
   • As a Cisco registered reseller, you are eligible to enroll onto the Registered Reseller Payment Program. This program offers further financial rewards for selling Fast Track products and services. Sign up <<here>> for:
   • 1% payment of net sales on all Cisco Fast Track SMB Switching and Routing products
   • 2% payment of net sales on all Cisco Fast Track SMB Voice, Security, and Mobility products
   • 2% payment of net sales on Services packages sold on all Cisco Fast Track SMB Voice, Security, and Mobility products
2. Additional 3% Discount - Opportunity Incentive Program. OIP rewards and protects Cisco Registered Partners who actively work with customers in order to win new business. Registered Resellers receive a 3% upfront discount for registering new opportunities to Cisco. 
3. Not for Resale Program - Cisco NFR provides you with an upfront discount of 50% for products and solutions purchased for your company IT infrastructure and for demonstration purposes
4. High Trade-In Discounts As a Registered Reseller you can take advantage of Cisco's Fast Tack Trade in program which is specifically designed to help with the replacement of your customers old Cisco as well as competitive products. Cisco provides significant discounts on a wide range of SMB products including switching, routing, voice, security, wireless and network management. Fast Track trade In makes it easy to upgrade existing customers to next generation communication solutions by providing an instant and upfront discount
5. Free Partner Helpline for pre-sales support questions Partner helpline www.cisco.com/go/ph is designed as the primary pre-sales and on boarding support link for Registered Resellers to provide industry leading pre-sales technical support, gives access to the correct Cisco resources best suited to respond to your specific issues or questions and therefore ensure a fast time to resolution
6. Free Training and Education - Enhanced knowledge of the SMB market with access to SMB reseller trainings (technical & sales) - free of charge! Training increases your ability to successfully sell, design and deploy Cisco solutions to SMB's. On Cisco's PEC (Partner Education Connection) you will find online training on products, tools and solutions: http://www.cisco.partnerlearning.com/ 
7. Co-branded Marketing materials to drive incremental revenues to assist you in your marketing and to generate incremental opportunities for your business you will have access to customizable marketing materials.
8. Usage of "Cisco-Registered"-Logo and published in the Cisco Partner Locator. Take advantage of the global Cisco brand and use your registered reseller status as a valuable asset to open new opportunities. Upon registration you will receive a registered plaque to display at your premises. You also will be listed in the Google based Registered reseller partner locator.
9. SMB Support Services - Increase your competitive advantage by leveraging Cisco's support services. By taking these enhanced services to market, you could increase margins, penetrate new markets increase your competitive advantage and improve customer retention. Cisco has developped Smart Foundation Service, an entry level technical support service provides support that small businesses need to help them maintain network reliability and minimize business disruption.
10. Cisco 0% Financing - Cisco Capital programs make selling easier and provide many benefits to Registered resellers such as protecting margins, preventing discount discussions, improving customer retention, increasing cash flow and deal size. Visit www.cisco.com/go/capital_europe

What do you have to do to become a Registered Partner?

Step 1: Register your company
Step 2: Sign the Indirect Channel Purchase Agreement (ICPA) 
Step 3: Submit the application: Cisco will instantly review your application and you will notified within 24 hours. If approved, your company will receive Registered Partner status, be granted partner-level access to Cisco.com, and be eligible to participate in the Cisco Channel Partner Program. Status as a registered partner is valid for 12 months and must be renewed annually.